About Laura
Hi, I'm Laura Schoenfeld
I help established coaches, consultants, and service-based experts build businesses that feel as good as they perform.
Being great at what you do doesn't automatically make your premium offer easy to sell.
I started my online nutrition practice in 2014 and eventually grew it to multiple six figures. Through that process, I learned firsthand how challenging it can be to communicate the value of specialized expertise.
Since 2020, I've generated more than $3 million across my business and worked with 500+ coaches, consultants, and practitioners.
Today, I help established coaches, consultants, and practitioners make their businesses more profitable, their sales more consistent, and their work more enjoyable.
One thing I've noticed is that even the most experienced experts can struggle to make consistent sales.
They get great results for their clients, but selling beyond referrals is harder. Their offers take too much explaining, or sales slow down the moment they stop promoting.
Others are bringing in plenty of revenue, but delivering the work takes too many hours and leaves them with less profit than they'd like.
That's why I don't automatically recommend more marketing, a new offer, or higher prices. Instead, I look at how the offer, positioning, sales process, and delivery model work together to figure out what's actually holding the business back.
Because sometimes the solution is a more compelling offer or a better sales process. Other times, it's changing how the business operates so it doesn't require so much of the founder's time.
Ultimately, I'm here to help experienced business owners earn more consistently, keep more of what they make, and build a business that fits the life they actually want.
Your online business should support your best offline life.
As a CEO, mother, and wife, I believe deeply that your business should create more space, freedom, and joy... not add more pressure to your already full life.
I work 15-20 hours a week. I have two young children. I run a business generating multiple six figures annually with a small, efficient team.
That's not an accident — it's a design decision. And it's one I made deliberately after watching what happens when founders build businesses that consume them.
I've seen it in the health industry, where practitioners normalize giving everything away for inadequate compensation. I've seen it in the coaching industry, where scaling is equated with sacrificing. And I've been there myself.
The business model I operate from (and the one I help my clients build) is designed around one principle: the founder's health, energy, and life are not the cost of success. They're the foundation of it.
A business that requires you to run yourself into the ground to sustain it isn't a successful business. It's a golden prison with good revenue numbers.
If you're ready to build something that performs at the level you're actually capable of without requiring more of your life as the price, that's exactly what I help established experts do.
Fun facts about me...
- I've been involved in the online business world since 2011, both behind the scenes for a very popular multi-7-figure health business and building my own to multi-6-figures.
- I'm originally from New Jersey but now happily live in the Raleigh area of North Carolina with my Ohio-transplanted husband.
- I had my first baby girl at 35 and was pleasantly surprised to discover how much I enjoy being a mom of 2 (even with all of its challenges!)
- Before I became a registered dietitian nutritionist, I studied psychology in college and at one point almost went to art school.
- I love traveling and I lived in Australia for close to a year and a half. I'm hoping to do more of it once we get out of the baby/toddler phase with our little ones!
